Industry Expertise, Built on Relationships.

Industry Expertise, Built on Relationships.

root5 Consulting was founded on a simple premise: The B2B tech ecosystem deserve advisors who understand their markets, technology, and talent challenges at a fundamental level.

For decades, we've worked exclusively in the B2B technology ecosystem, placing leadership talent, advising on growth strategies, and facilitating strategic acquisitions. We're not generalists applying frameworks. We're insiders who understand the tech ecosystem and how it operates.

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Deep Specialization.

Deep Specialization.

We focus exclusively on B2B technology product, services, and consulting vendors, the companies building and selling technology solutions. This specialization means we understand your competitive landscape, hiring challenges, and growth dynamics because we live in your world daily.

We focus exclusively on B2B technology product, services, and consulting vendors, the companies building and selling technology solutions. This specialization means we understand your competitive landscape, hiring challenges, and growth dynamics because we live in your world daily.

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Relationship Capital.

Relationship Capital.

Our network spans founders, executives, investors, and operators across the global B2B technology ecosystem. These aren't LinkedIn connections, they're relationships built over years of substantive engagement, mutual trust, and shared success.

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Long-Term Partnership.

Long-Term Partnership.

We're not transactional. Whether we're helping you hire your first VP of Sales or facilitating an acquisition conversation, we're invested in outcomes that matter beyond the immediate engagement..

We're not transactional. Whether we're helping you hire your first VP of Sales or facilitating an acquisition conversation, we're invested in outcomes that matter beyond the immediate engagement..

Why root5?

Why root5?


Our name reflects a simple truth: excellence is a pursuit, not a destination.


The square root of 5 holds a unique mathematical property. As you progress through the Fibonacci sequence, the ratio between consecutive numbers approaches the golden ratio, the mathematical representation of perfection found throughout nature and design. But here's what matters: this ratio is derived from √5, and the sequence approaches it asymptotically, getting closer with each step but never quite reaching it.

We're called root5 because we believe in this journey. The best outcomes emerge from continuous improvement rather than claiming to have perfected a process. We partner with clients who share this mindset, companies that build, iterate, and evolve rather than settle.

The path matters more than the destination.

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For Growing Companies.

  • Leadership placement (Sales, Product, Marketing, Operations)

  • Commercial team building (Revenue, Customer Success, Partnerships)

  • Executive search (C-suite, VP-level functional leaders)

  • Go-to-market strategy advisory

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For Investors & Acquirers.

  • Portfolio company talent strategy

  • Market intelligence and competitive analysis

  • Acquisition target identification

  • Transaction facilitation and relationship management

Craig Johnson, Managing Partner and Founder

"Modern recruitment isn't about who you know—it's about how deeply you engage. When you truly understand a client's business, their pain points, and their market position, you can represent their proposition authentically. That's what attracts the right talent and surfaces the right acquisition targets.
But genuine understanding only comes from years invested in a specific industry. For me, that's been cybersecurity. At Root5, we're building a partnership model where each advisor brings that same depth across different technology sectors. Specialization creates value that networks alone never could."

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Let’s Discuss Your Needs

Let’s Discuss Your Needs

Whether you're building a team, exploring acquisitions, or navigating a strategic transition, we're here to help.

Whether you're building a team, exploring acquisitions, or navigating a strategic transition, we're here to help.

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